Almost a year ago, at the beginning of the presidential campaign, I put forward an argument against the conventional wisdom that states “that the internet has not yet reached its peak of influence and probably won’t reach that peak before Nov. 2008, but maybe the during the cycle after that we will start to see the internet come into its own as the central medium for political discussion.” My argument was twofold: 1) The internet has flourished across the demographic spectrum. As far as market penetration, the internet is ready to compete with established media sources. “… it is simply inappropriate to appeal to the discrepancies between political discussions on the internet and other media sources as evidence that the internet is out of touch with the general population.” 2) The apparent power of the mainstream media is a self-fulfilling illusion. This illusion can be broken by simply ignoring its influence, and instead appealing to the internet. The internet must stop making excuses for its perceived impotence and realize that the conditions are already in place for a dramatic shift in the balance of power… I believe the public is sympathetic to these appeals and are ready for an alternative framework. This framework is already largely in motion on the internet. I admit, the argument seemed rather idealistic at the time, or at least implausible. The conventional wisdom was strong; the internet was not ready. But even though the primaries have yet to be decided, I think I can safely say that I was right even back in June of ’07. Specifically, Obama has been running his campaign using the internet as the primary means of communication, exactly as I suggested. Consider, for instance, his recently released fundraising numbers: Online Fundraising: * More than $45 million raised online in February […]