BRANDING

Back to back stories in my reader this morning:

Poor People Use Yahoo, Those Better Off Use Google

Yahoo is strong in “struggling societies,” “blue collar backbone,” and “remote America,” where as Google obtains higher use in “small town contentment,” “affluent suburbia,” and “upscale America.

and

2008 Republican National Convention Names Official Innovation Provider

Embracing technology that will propel the 2008 Republican National Convention to the forefront of the digital age, the GOP today announced that Google Inc. will serve as the Republican National Convention’s Official Innovation Provider.